Not to be outdone by Honnold's cameo, Chris Sharma has been in his own Italian ad. Sector watches filmed this piece in Spain. While the language is different, it's still a solid portrayal of rock climbing hitting the big time.
Doritos has their own view on rock climbing. This one may be the most accurate of the three. I've certainly had this happen a few times, but my belayer is usually reaching for a piece of pie.
Keep your eyes out for more and more climbing related advertisements from big companies. Citibank had a casting call for climbers and the people in them made solid money for their work.