Core Commitments
In 2025, we officially became a Public Benefit Corporation—a step that reaffirms our commitment to prioritizing people and purpose alongside profit. While in many ways this means business as usual, cementing our values in our corporate charter ensures we stay true to our mission for years to come.
At the heart of our Public Benefit Corporation status are five core commitments:
- Environmental Stewardship – Protecting outdoor spaces and ensuring climbing remains accessible to all.
- Being a Good Neighbor – Supporting and uplifting the communities we serve.
- Employee Development – Investing in the growth, well-being, and success of our team.
- Diversity, Equity, and Inclusion – Creating spaces where everyone feels they belong.
- Exceptional Customer Experience – Elevating the climbing journey through world-class facilities and service.
Guiding Principles
Beyond these commitments, we uphold four guiding principles that shape our daily decisions and interactions:
1. Safety First
Safety is the foundation of everything we do. We provide rigorous staff training and proactive customer education to maintain a secure environment. While climbing involves inherent risks, we foster a culture of personal responsibility and shared accountability to ensure the safest experience possible for all.
2. Customer Experience
The customer may not always be right—especially when it comes to safety—but they will always be valued. We strive to make every interaction seamless, welcoming, and respectful, whether online or in person. Our customers are more than members—they’re the heartbeat of our community.
3. Creativity
Every challenge has more than one solution. Whether setting routes, refining safety procedures, or improving customer service, we empower our team to think creatively, make informed decisions, and enhance the experience, inclusivity, and efficiency of our gyms.
4. Community
At the core of everything we do is our community. Safety, service, and creativity all serve the greater purpose of fostering a diverse, inclusive, and accessible climbing culture and community. These moments of connection—on the wall, at work, and in life—push us to be our best while making life joy-filled and meaningful.
If this sounds like something you’d be interested in being a part of, click below to learn more about working with us.
