By Jason Bove
If you have come in to Pipeworks on a weekday at 9 pm or later, there is no doubt that you have met and/or had a worthwhile conversation with Rudy Meyers. Amongst other things, he is a father, local photographer, music lover, wine aficionado, and a beacon of insight and knowledge of all things cool. His thoughtful answers to my simple questions left me thinking about inviting him to all of my future dinner parties, so that we could always have something interesting to talk about! Without further adieu, meet…
Member of the Month: Rudy Meyers
Bove- How long have you been a member at Sacramento Pipeworks, and what keeps you motivated to keep coming back, time and time again?
Meyers- I have been a member for about six years and retarding the aging process is the main reason I consistently come. Plus, climbing is simply more fun than most other forms of athletic endeavor.
Are you a Sacramento native, and what is your favorite thing about living in Sacramento?
Well, I’m not exactly a Sacramento native. I was born in San Francisco and raised in the foothills of Northern California. In no particular order, I like these things about Sacramento: Trees, and lots of them!, Great weather, The long, warm summer evenings, Acres of free parking, And yes, the proximity to the Sierras and The Bay Area as well
Can you tell us a bit more about your professional career in photography, and where we are able to see some of the work you have done?
I do corporate/commercial work which means I shoot virtually anything that walks in front of my lens. We are guns for hire and every day is different, so that literarily can mean we are shooting trains, planes, & automobiles (like the movie), people, and products A-Z. If you had to pin me down, I would say that in essence, what we do mostly is create images that sell our clients goods or services. It can be artsy, but it has to have a message.
What new projects are you currently working on, and what lies in store for the rest of 2014?
We are currently in the planning stages for the following shoots: An Intel shoot, a three day shoot for a new casino client, two new law firms, a new restaurant client and a new construction client
All these shoots are multi-day shoots with a lot of moving pieces. We are a fairly busy studio and we do a lot of big projects. Part of the reason for that is that I have an amazing staff that is good at keeping me focused and on point. When you are a visual person and when you see something unexpectedly great, then your job is to shoot it and ask questions later. In 2014 we are focused on continuing to build a broad base, and servicing our existing clientele while also focusing on growth in favorite industries like food, wine and travel.
check Rudy Meyers Photography here
It is really great to see that you workout with you son. How old is he, and is he your only child? Have you found that working out together strengthens your family bond?
Yes, I bring my son every time I can. He is a few days shy of 15. He is my only child and I am his only parent. It is by this nature a very close relationship, where I get to wear all the parental hats. Now he really enjoys climbing and sees that through hard work and dedication he can actually get better. I dabble in a serious manner, but I suck and he climbs circles around me. It is nice to see him grow in the sport and I hope he will continue to see the value in intense physical activity. He knows that quality of life depends on keeping a balance between the physical, mental and spiritual aspects—they are all important.
As you know, June is the month that Father’s Day is celebrated. Do you have big plans for the day, and what other kinds of activities do you enjoy doing with your son?
We have had two big vacations this year, one to the desert and one to New York City for 17 days. So, a quick trip to San Francisco might be it for Father’s Day (every day is kids day, they just don’t know it). We always have fun in The City! We are foodies and museum freaks, so we always have stuff to do in SF; it is a world class city with world class offerings. We really are lucky to have it so close to Sacramento; we could be living somewhere with little art and culture, and no climbing. We both like to shop the Mission and Hayes Valley. We even climb at Dogpatch!
I know that you greatly enjoy outdoor activities. Can you recommend any hikes or trails that we should experience in our lifetime?
For over 20 years I guided Class V whitewater here and overseas. The rivers in California are some of the best in the world, with challenging whitewater and beautiful scenery. Running rivers was a fun gig and the guys I boated with are all alive and kicking, and for that I am thankful. In 20 years of boating we ran something like 300+ Class V runs. Then, I got Lucien and I felt like I had to cool my jets. I had my fun in that adventure land, and I was ready for Disneyland and Star Wars.
Hiking is still cool and relatively safe, but we go off trail all of the time. A journey to Precipice Lake on the Kaweah Gap trail, an amazing lake made famous by Ansel Adams, is on our list for this summer. I hiked this in my early 20’s, before I became or even knew I would be a photographer, but it was an amazing trail built by the California Conservation Corps and blasted out of solid rock—it feels like a Hobbit trail. If you have time, head to Moose Lake as well.
I also took my son on an amazing backpack/horse pack trip to Evolution Valley high in Kings Canyon National Park. It was a beautiful nine day trip. At one time, we were 26 miles from trailhead. The valley itself can almost rival Yosemite Valley; it is just more remote, but it has monolithic rock formations, peaks that rise to 14,000 feet and shimmering waterfalls—all surrounding a long, lush, high Sierra meadow with a beautiful river running through it. You are far enough in that you will not see a lot of people. If you are a Muir Trail nut (you know who you are) then you already know about this place. You can also stay a night or two, depending on availability, at The Muir Trail Ranch (a wilderness hotel). I recommend staying because they have naturally occurring hot springs. More to the point, they have built soaking tubs in charming log structures that are all gardened and in the feng shui swing of things. It is not cheap, but it is rustic and they will feed you. Plus, you get to sleep in a bed too! The ranch is a relatively easy five mile hike in. They can also rent horses and guides from the ranch. The hike to Evolution Valley is still 15 miles away and (dauntingly) it is another 4500 feet up. We took horses, it was my son’s first multi-day hike and I did not want it to be his last.
We are desert lovers. One of our favorite places to go is Eureka Valley, situated in the northern end of Death Valley and about an hour and half out of Bishop. The dunes lay up against a fault block range called the Last Chance Range. The exposed layers are 350 to 500 million years old, way before the age of the dinosaur. The formation is massive, with dunes rising to 700 ft and spreading out over an area of several square miles. Climbing them can be a chore; five steps up and three steps back can be discouraging. If you make it to the top though, you have to follow the ridge line south until you get to the highest and steepest dune. Why? Because you have worked so hard that you now deserve some fun. Run straight down the dunes and jump in turns like you are skiing and see how soft the landing is and how exhilarating the experience is. At the bottom you can look up and decide that you are not doing it again—too damn much work! If you go during the spring of a wet year you will be surprised and possibly overwhelmed by the number of desert flowers. Yes, the desert does bloom and when it does it is nothing short of breathtaking! Take water because there is none, know that sand will get everywhere, but the beauty is worth the effort.
If you could offer any kind of advice from the perspective of starting and running your own business nowadays, what would it be?
My advice to aspiring entrepreneurs would be:
Be prepared for long hours
Learn your craft
Be honorable in all personal and professional relationships
Build and maintain a reputation based on quality and professionalism
Lose money before you deliver a crummy product—don’t lose money and always deliver a quality product
Take nothing for granted
Never rest on your laurels
Have goals that are daily, weekly, and long term
I have never had a plan b; it remains photography or die
Most importantly, do not be afraid to fail; you learn more in failure then you will ever learn in success
I have quite a few sayings that I tell my son and employees, but a few get repeated all the time:
I live in a what-have-you-done-for-me-lately world
When’s the next race?
True character is what you do when no one is looking