We’re so proud to unveil our brand new Touchstone Climbing logo!
When we first opened our doors in 1995, Coolio dominated the airwaves and Michael Jordan had just come out of retirement. In San Francisco, we were hard at work building Mission Cliffs, the largest climbing gym in the country. It was a busy year for us, filled with lycra and pleated pants.
21 years and 11 world-class climbing gyms later – times have changed, and it was time for a new look.
The new Touchstone Climbing logo comes to us from our friends at Design is Play, who have helped to create the identities behind The Studio, MetalMark Climbing + Fitness, Mission Cliffs, Hollywood Boulders, Cliffs of Id, LA Boulders, Sacramento Pipeworks, Dogpatch Boulders and Touchstone Brewing Company.
Needless to say, we LOVE their work and it was time for Touchstone Climbing to get a new logo of our very own!
Keep your eyes peeled at your local Touchstone Climbing Gym for near logo gear and apparel so you can rep your favorite climbing gym in style!
